Three decades of building access to technology.

Kaushik Sonawala was a visionary entrepreneur whose leadership and passion for technology played a defining role in building both Digital Waves and Prime AssetSource. With deep industry experience and a strong understanding of evolving business needs, he believed organizations should have easier and more flexible access to technology and infrastructure.

This vision became the foundation for building a specialized leasing business that would later evolve into Prime AssetSource. His entrepreneurial spirit, customer-first philosophy, and commitment to building lasting relationships continue to inspire the company and its people every day — his legacy remains deeply embedded in the culture and values of the organization.

Preet Sonawala leads Prime AssetSource with a strong focus on customer relationships, scalable leasing solutions, and long-term business growth. Over the years, he has helped expand the company from a focused IT leasing business into a diversified asset leasing and rental partner serving multiple industries and business segments.

Under his leadership, Prime AssetSource continues to evolve with changing market requirements while maintaining its commitment to operational reliability, responsiveness, and service excellence. Today, the company supports businesses with flexible leasing and rental solutions across technology infrastructure, enterprise assets, manufacturing equipment, workplace solutions, and lifecycle management services.